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Karen

Hi! I'm

Karen Gogerty portrait

"I just want you to know who I am"
-Goo Goo Dolls

Thanks for checking out my portfolio. I am a Dallas-based designer with twenty years of experience ready and willing to rock any project. 

I started mostly in print but have expanded my scope to include much of the digital world – including email campaigns, social media outreach, digital publications, and educational videos.

I also have professional experience managing people. Leading a team of creatives is a rewarding challenge. I institute an environment that empowers designers to develop assets and take ownership of their projects. It is my job to provide appropriate direction and make sure that their work ladders up to the greater strategic goal.

​I understand the importance of managing and maintaining a strong brand. I strive to adhere to established brand standards to communicate the appropriate tone or messaging of the organization. In fact, I have helped three large, Dallas-based companies in their rebranding efforts. It was crucial to ensure that the stakeholders understood that transition of their branding would help foster new clients and customers going forward. Respecting and valuing a brand is vital to most organizations.

I prepare for each project by researching business insights and industry trends. Then, I look for solutions that rely on creativity, interesting typography, and impactful imagery. It is exciting to help identify additional opportunities that could help the organization reach new or grow existing clients. And in everything, my goal is to use the given resources efficiently and complete projects in a respectful amount of time.

And I love playing Uno.

Skills & Achievements

  • Adobe Creative Suite

    • InDesign

    • Photoshop

    • Illustrator

    • Premiere Pro

    • Lightroom

    • Acrobat

    • After Effects

  • UX and UI Design

  • Copy Writing and Editing (AP and MLA styles)

  • Photo Editing

  • Logo Creation

  • Color Theory

  • Typography

  • Design Principles

  • Brand Management

  • Portfolio Management

  • Marketing

  • Social Media – Instagram, Facebook, Threads/X, TikTok

  • Microsoft Office, Google Suite

  • Zoom, Teams

Tangible Skills
  • Creative Direction

  • Communication

  • Strategy

  • Critical Thinking

  • Problem-Solving

  • Ensure Brand Consistency

  • Leadership

  • Teamwork and Collaboration

  • Intellectual Curiosity

  • Empathy

  • Integrity

  • Public Speaking and Presentations

  • Teaching and Education

Intangible Skills

Nearly 5K subscribers on YouTube

Your Breast Care Educational Booklet
Winner of the Published Materials Award from the Institute for Healthcare Advancement, 2011

 

Published in (a sample): Washington Post, Newsweek, Time, Marie Claire, Real Simple, Self, Health, Martha Stewart Living, O Magazine,USA Today, Daily Candy, Consumer Reports Magazine, Good Housekeeping, Cooking Light, InStyle, Women’s Day, Ebony, Essence, Curve, More, Women’s Health, Reader’s Digest, Parents, People, Glam, Runner’s World, Women’s Running, Wedding Style Magazine, Spectacular Weddings, Golf Digest, Kentucky Oaks, American Medical Association, Natural Health, Health Charities.org, Healing Hands, American Way, Latitudes, Sky Magazine, Championship Bull Riding Program, Me in Focus, NOVA, Spaces Kansas City

Phi Sigma Pi, Gamma Phi Chapter, Chapter Service Key

Achievements

Education

graduation cap being tossed

Degrees

Master of Journalism, Integrated Communication

Mayborn School of Journalism, University of North Texas

Summa Cum Laude, Minors in Physiology and Economics

 

Bachelor of Arts, Journalism Advertising

Gaylord College of Journalism, University of Oklahoma

Dean's Award, Minor in Film & Video Studies

copy writing edits

Professional Development

Adobe Max Creativity Conference

  • Attendee, 2020 - 2023

Video Creators Summit

  • Attendee, 2004

 

Adobe Summit, The Digital Experience Conference

  • Attendee, 2021


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Links

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